How do You Run Facebook Ads and Instagram Ads?

Facebook Ads and Instagram Ads If You want to increase Your Online business You should need to run the Ads on insatgram and facebook Why?

Running Ads on Instagram Helps You to reach the 1.4 billion Active Users and on Facebook has 3.049 billion monthly active users. That’s a total of almost three billion forty-nine million potential customers! And the target group is still gowing 

What are Instagram Ads and Facebook Ads?


Instagram Ads and Facebook Ads are posts that businesses can pay to display on Instagram and Facebook to specific target groups.

These ads appear in users’ feeds, stories and discover pages in the same format as organic content from other Instagram accounts.

Instagram Ads and Facebook Ads can include images, videos, carousels (multiple images) or collections (animated product galleries).

Instagram ads and Facebook ads look similar to regular posts, but they always include a ‘sponsored’ label, which clearly indicates their status as ads. They also often have more features than a typical post, such as links, CTA buttons, and product tags.

What is the Cost of Ads on Meta?


The cost of running Instagram ads and Facebook ads varies based on factors like your total budget, campaign duration, and specific goals. You have the flexibility to set a daily or lifetime budget for your ads on both platforms, allowing you to control your spending according to your preferences. Note that there is no best practice for how much to spend, but Metta recommends starting with at least $5.00 per day.

While the Cost of Ads Depends on these Factors:

  • Targeting your specific audience
  • Your industry’s competitiveness
  • Time of year (prices often increase in Q4 during holiday shopping periods such as Black Friday)
  • Your chosen placement (costs may vary between ads displayed on Facebook vs. Instagram)

Steps to Run Ads on Meta


  1. Defining Objectives: Define your advertising goals, whether it is to increase brand awareness, increase website traffic, or generate leads/sales.
  2. Creating accounts: If you don’t already have one, sign up for business accounts on both Facebook Ads Manager and Instagram Business.
  3. Linking accounts: Link your Facebook and Instagram accounts if you plan to run ads on both platforms simultaneously.
  4. Ad Creative: Design compelling visuals or videos and write engaging ad copy that resonates with your target audience.
  5. Choosing ad formats: Choose the appropriate ad formats (eg, image ads, carousel ads, video ads) for your campaign objectives.
  6. Budget and Schedule Setting: Determine your advertising budget and schedule, including the duration and frequency of your ads.
  7. Placement Options: Decide where you want your ads to appear – on Facebook feeds, Instagram feeds, Stories, or elsewhere.
  8. Tracking Conversions: Implement tracking pixels or tags to monitor ad performance and measure conversions.
  9. Launching Ads: Review your ad campaign settings, make any necessary adjustments, and launch your ads.
  10. Performance Monitoring: Regularly monitor the performance of your ads, analyze metrics like reach, engagement, and conversions, and make adjustments as needed.
  11. Iterate and refine: Continually test different ad creatives, audience segments, and campaign settings to refine your ad strategy over time.


Running Facebook Ads and Instagram Ads promotions can be an extremely successful method for coming to and connecting with your main interest group. By grasping the nuts and bolts, making incredible promotions, and observing execution, you can boost the effect of your promotion crusades and accomplish your business objectives. Make sure to remain informed about stage updates and best practices to remain on the ball in this steadily evolving scene. Cheerful promoting!

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